IP Addresses: 183.63.127.22

What Is an IP Address?

183.63.127.22 – IP Addresses: 183.63.127.22. An IP address is a network address used to send and receive data over the internet. IP stands for “internet protocol,” referring to a set of protocols governing data packet transmission across the web. These protocols are similar to the standardized way people write out physical addresses on envelopes, ensuring their mail reaches the intended destination. An IP address, therefore, serves as a specific endpoint for data transfer, much like receiving mail at your home address.

An IP address can also be in IPv4 or IPv6 format and consists of numeric (and sometimes alphanumeric) values separated by decimal points. Each device connected to the internet, from smart cars to personal laptops, has a unique IP address. IP address accuracy depends on several factors, including the type of IP address.

The main types of IP addresses are:

Private IP addresses: These are used within internal networks to connect devices securely without exposing them to the public internet.

Public IP addresses: Assigned by ISPs, allowing devices to connect to the internet directly.

Dynamic IP addresses: Automatically assigned by an ISP, often changing each time a device reconnects.

Static IP addresses: Permanently assigned IPs, often used by businesses needing consistent connections.

Residential IP addresses: Assigned to home users.

What Information Can You Get from an IP Address?

Using an IP data provider like IPinfo, an IP address can provide information like the general location (like city, region, or country) of the device or network accessing the internet, as well as the internet service provider and ASN information. IP address data can also identify whether a user employs services like a VPN or proxy server.

Location

An IP address shows a user’s general location, often down to the country, state, or city level, but, importantly, precise street-level location coordinates are not available, ensuring user privacy. Geolocation accuracy for IP addresses depends on the internet service provider (ISP), the type of IP address assigned, how a user is accessing the internet (if they’re using a VPN or shared network), whether the IP is for a mobile device, as well as other factors. This level of detail ensures that companies can monitor suspicious activity from selected regions and provide users with valuable personalized content tailored to their area without compromising privacy.

Network Information

IPinfo derives additional network information from IP addresses, along with the ISP, including:

The Autonomous System Number (ASN), which represents blocks of IP addresses that are owned by a large organization

The ASN type, which can be an ISP, a business, hosting provider, or educational institution

The hostname, which is the domain name assigned to the host computer

The number of hosted domains on the IP address

Privacy detection, like whether the IP address is coming from a VPN or proxy

Combined, this information paints a picture of the user behind the IP address.

What Do Companies Do With Data from Your IP Addresses

There are misconceptions about IP addresses storing information that includes internet usage history and users’ personal information, but that’s not the case. The information available via IP addresses is a game-changer for companies – and their users – in a myriad of beneficial ways. Company IP data, for example, helps businesses determine what industries to target with outreach.

Localized Content

IP address information enables companies to deliver localized content that enhances user experience. By gaining a general sense of users’ geographic locations, companies can pre-populate location on signup forms, share relevant product offerings, location-based offers and advertisements, and events tailored to local interests. This targeted approach makes it easier for users to find useful information, like nearby recommendations and accurate shipping estimates, fostering trust and engagement. Personalized content based on location helps streamline the user experience by delivering relevant details, like product cost in local currency, guiding purchasing decisions, and providing visitors with a more intuitive and valuable website experience.

Targeted Advertising

Companies use IP address data to craft targeted advertisements that resonate with specific audiences. By identifying particular traits of their users, they tailor ads for specific interests, promotions, and products. For example, a company can advertise winter gear in one hemisphere while promoting summer items in the other, ensuring ad content aligns with what customers are experiencing in their daily lives. For another example, a company doing an ABM campaign can advertise services to employees at a particular company based on the company reflected in their IP address. This hyper-tailored strategy not only improves ad effectiveness, but also helps reduce wasted ad spend.

Language and Currency Adjustments

Global companies might opt to have their websites automatically detect users’ geolocations, then default to the correct language or currency based on that information.

Conclusion

IP address data can transform how companies operate, from evaluating security risks to ensuring regulatory compliance to driving better customer experiences. By analyzing IP geolocation, businesses can gain deeper insights into user behavior, optimize targeted marketing strategies, enhance fraud prevention, and create more personalized interactions.